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Your Best Tool - Your Business Card
Instant communication? Palm Pilots, laptops, cell phones,
instant messaging devices - of all the communications tools out
there, the single best one is still the business card. With it,
you instantly communicate your name, your business, your contact
information and, with a little design capability, your personal
style.
A well designed business card marks you as a professional, so
make sure you choose a design that reflects the products you
represent. Selling high tech computer equipment or software? A
sleek, modern, minimalist design is perfect. Selling Victorian
clothing or home décor accessories? A more elegant design with a
floral or lacy theme may be more suitable. And while basic white
is still popular, choosing a card design with dynamic colors
will make your business card stand out from the crowd.
Make sure you include all the information you need to make it
easy for prospective customers to contact you. Your name and
business address, landline and cell phone numbers, and email
address will direct your customers to you. If you have a
website, including the URL on your business card will also let
you provide substantial sales and background information to
prospective buyers before they even contact you. Not only does
this make your sales job easier, since you've already educated
prospective customers to some extent about your product, the
people who contact you after seeing your website are more likely
to be serious customers.
Once you receive your business cards, get creative about how you
distribute them. If you're at a restaurant, dry cleaners, or
other business that offers you a chance to win something for
depositing your business card in a bowl, take them up on it.
Just make sure, if you're supposed to put your card into a clear
container, that you deposit the card facing right side up, out
at the customers; that way everyone who comes to that business's
counter can read your card.
Still paying bills the old fashioned way, through the mail? Drop
a business card in with every check, every month. Join the local
Chamber of Commerce, and pass your business card around at their
after hours get-togethers. Need to hand someone connected to
your personal life your home phone? Write it on the back of your
business card.
You never know where your next sale is coming from. If you've
got well designed, information-rich business cards on you at all
times, you'll be prepared to make contact whenever a prospective
customer appears. In addition, a sales training workshop can help you close the
deal after that prospective coustomer makes contact.
About the author:
Aldene Fredenburg is a freelance writer living in southwestern
New Hampshire and frequently contributes to Tips and
Topics. She may be reached at amfredenburg@yahoo.com.
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