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The Power of Small Business Branding Through Private Labeling

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The Power of Small Business Branding Through Private Labeling

Your Label Says A Lot About Your Business A brand is a powerful

tool in your hands, a visual image that encapsulates a perceived

value associated with your company, product or service by

customers and potential customers. As competition intensifies,

small business owners are realizing the power of branding

through private label as part of an ingenious business strategy.

Owning your brand is not only an alluring marketing and sales

tool, it makes good small business sense. Wholesalers of private

label products offer resellers and diverse others the

opportunity to build recognition for their own company and

product, as well as develop customer loyalty. With a lead on

identity and a secure on loyalty, new and repeat sales are sure

to follow, given that your product meets consumer expectations.

The bottom line is: You will drive your revenues and increase

profits through the use of private labels.

Once thought of as a value-added, low cost substitute for higher

priced name brands, private label brands were referred to as

store or generic brands; remember the no name brand!

Interestingly, the private label perception is blossoming in

today's marketplace as the upscale alternative to national

brands. As burnt cream evolved into French crème brûlée,

consumers now consider private label brands as an affordable

extravagance. Associated with distinctive, premium quality

products and services, private labels are now positioning as

your own proprietary brand or personalized brand, and rightly

so.

Private Label Brands Are Packed With Benefits

A private label packs numerous marketing and sales benefits into

your product. The basics of any good marketing plan are simple:

Increase your customer base, increase the frequency of repeat

sales and increase the average expenditure, the question is...

how? Designed to display and impress your image and developed

around your target market, propriety label may be the answer.

Your own brand is what sets you apart from your competitors and

builds brand loyalty. Differentiating your product as a unique

brand also enables you to compete on non-price factors such as

quality. A smart move for small business because typically, they

cannot achieve sales volume levels to be a low price favorite.

Stocking name brand products does little to entice consumers

into your brick and mortar or online store. National brands are

widely distributed and can be purchased almost anywhere. A

private label will bring customers to your place of business, as

your brand is exclusive. An additional benefit is that of

product awareness, every time a customer opens your private

label product sitting on the counter top the customer is

reminded where the product was purchased.

Small businesses do not have abundant resources to spend on

large marketing and advertising campaigns like their national

competitors. Your proprietary label, imprinted on an appealing

package, is an excellent advertising item and channel. You gain

exposure and get the word out about your business and product,

requiring little effort outside your input in the label and

package design. Using a private label is a cost effective method

to market your small business.

Of course, customers will not rush back to your store and beat

down the door for a label. Establishing the brand with a high

quality product is essential for repeat sales. Generate trust in

your brand by selecting a respected wholesaler who knows the

product and the business well. To promote consumer purchasing

the reseller must also perfect the private label to meet the

desires and expectations of the target market.

Black Tea or Decadently Rich Chocolate Chai? You Decide

Let's take a look at a fast growing, competitive segment of the

beverage industry, tea, to see how the benefits of private label

are put into practice. Once trailing far behind the specialty

coffee market, tea is now surging in the popularity and so are

the sellers. The trend is driven by consumer lifestyle shifts

toward good health, luxury and pleasure. Specialty tea is

forecasted to become a major portion of the tea industry. Demand

is stimulated by the new products available as consumers seek

extraordinary and exotic tea flavors.

It is essential reseller's offer a quality product from a

knowledgeable wholesaler supplier, as product choice can make or

break a business. Working in partnership, the private label

wholesaler and reseller will bring together knowledge,

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experience and creativity in the design of a captivating label

and appealing package. With endless choices, from loose leaf to

tins, the finally product is presented to exceed the reseller

and final consumers expectations.

An up and coming leader in the national spa market, exhale spa

promotes a whole body rejuvenating selection of services based

upon the wisdom of traditional healing and movement therapies.

To enhance the relaxing ambience of the spa, exhale serves their

own signature tea blends, formulated and packaged by Lapis

Teahouse, a provider of premium private label tea. Resellers

turn to Lapis Teahouse (http://www.lapisteahouse.com) and other

select wholesalers that offer both private label and custom

blending services for a competitive advantage. Private label

companies build trust in a brand by selecting and custom

blending extraordinary teas for flavor, aroma, and quality.

Exciting new products are designed to fit the customer's unique

needs and compliment their business image. Private label

producers serve a diverse customer base, and each benefit by

selling a private label brand. From a nutrition center

prescribing the health benefits of organic herbal tea, to an

elegant teahouse serving a taste of luxury for tea connoisseurs,

a brand can be developed to reflect and project your image. You

don't have to be a reseller to capitalize on the rewards of a

unique identity. The private label extends into the service

industry to enhance professional services and company ambience.

Small business branding through private labeling conclusively

builds company and product recognition. Positioning your unique

product through private label, aimed at your target market,

results in an effective, low cost-effort marketing strategy. It

is the solution to getting customers into your store and back

again and again... If your company is competing in the beverage

or any other industry by using other brands, consider the

benefits of your own proprietary brand. No matter how you label

it, small business branding through a private label wholesaler

is powerful marketing!

About the author:

Jake Mayer is the owner of Lapis Teahouse, a

manufacturer of private label tea and custom blend herbal

products that works with both large and small companies. He can

be contacted to build your brand at jake@lapisteahouse.com