It's the trade show of the year, and you're poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or...
An owner must realise that the 'oomph' must come from the owner. It is no benefit if all the passion and drive to improve the business comes from the consultant. It will not work that way....