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Local Business  » Great Customer Service Is The Foundation Of Business Success

Great Customer Service Is The Foundation Of Business Success

Customer Service: fundamental to success... but so often

forgotten. No matter what you're selling, widgets or copywriting

services, business success is built on satisfying customers --

one at a time. It's about delivering great customer service.

Repeat business and referrals are fundamental to maximum

long-term growth and profitability. After all, repeat buyers and

referrals are the most profitable sales you can generate. If

every customer is a one-time buyer only, you'll need to

consistently fill the pipeline with fresh new prospects to make

any sales at all. Providing exceptional customer service

significantly increases the odds of subsequent purchases.

As merchants, we need to bend over backwards to satisfy those

who patronize our businesses. This means giving the customer the

benefit of any doubt. Provide the kind of courtesy,

attentiveness and service you expect and are entitled to when

you're the buyer. Play the role of the buyer and upgrade your

customer service accordingly.

Nobody wants an unsatisfied customer - unless they're not worth

having (thankfully, this is rare, though problem customers do

exist). No reasonable businessperson wants her name and

reputation dragged through the mud. The easiest way to prevent

this kind of occurrence is to take good care of those you serve.

The worst thing any business owner can do is to not respond to

emails and phone calls. Ignoring calls only makes matters worse

as customers feel neglected or abandoned - usually after

spending a fair amount of cash. When ignored repeatedly, a

disappointed customer's frustration and stress level can build

to the boiling point.

Keeping in touch with customers is vitally important.

When I'm working on a copywriting project, I often exchange

numerous emails with my client, providing frequent updates,

getting clarification, and asking probing questions that lead to

greater insights and more persuasive sales copy. It also helps

foster good feelings and helps solidify the client/provider

relationship. People want to know that I'm busy working on their

project - not everyone else's.

Customer dissatisfaction is most often due to a lack of

communication. Someone didn't get what she anticipated. The

product didn't live up to its promise. There was a

misunderstanding as to what products or services would be

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delivered and at what price.

In the copywriting business, it might be that key issues were

missed... the emphasis was off base... or the angle taken wasn't

the best fit for the market or product.

Whatever the case may be, most competent copywriters will tweak

or modify the copy to suit the client. When it completely misses

the mark, they'll offer a re-write without any additional

charge. Refusing to do so doesn't make sense, as it leaves the

buyer feeling ripped off and unfulfilled with their purchase.

It's all about satisfying those who keep us in business.

Customer service is an essential ingredient of any long-term

business success.

A free newsletter targeted at anyone interested in selling more

of anything is available at www.makeyoursalessoar.com

About the author:

Robert Boduch is an author of dozens of best-selling books,

reports and articles on the art and science of selling. A free

newsletter targeted at anyone interested in selling more of

anything is available at www.makeyoursalessoar.com