Frequently I am asked "how do you get information about the competition?" Most people are surprised when I tell them that getting useful competitive intelligence is actually the easiest part of managing successful business competition. One of the...
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media...
As we enter the final weeks of 2005, you are undoubtedly hunting for gifts. While these are obvious year end considerations, you should also be reviewing your business strategy for 2006....