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Local Business  » 7 Keys To Running A Successful Home Business

7 Keys To Running A Successful Home Business

Running a successful home business is very different than

working in Corporate America, or even working in a retail

position or anything else. Our paychecks depend on our

productivity. If we don't work, we don't get paid. My hope in

writing this article, is to give some tips on how to run a

successful home business. It's not successful unless you are

going to the bank and depositing money.

The first key in running a successful home business is to

create a business that is marketable. For instance, I have spent

many years selling cosmetics, but so many people sell cosmetics

especialy being in the same town as corporate, that I couldn't

market the products. When I chose to become a coach, I chose to

do so because the possibilities are limitless and I believed

that I could market my services.

The next key to a successful home business is to become a part

of the Din Din Club. Din Din stands for Do It Now. There are

going to be things that you don't want to do and personally

speaking, I found every excuse in the book not to do those

things. What do you think excuses are? They are lies that we

tell ourselves that no one else believes but us. Quit making

excuses as to why you can't start a business and become a part

of the Din Din Club.

The third key to being a successful home based business is self

confidence. I will use myself as an example. When I first

started coaching, I was afraid to approach people and talk about

what I did. I didn't think anyone would want my services. But

the truth was, that as long as I didn't believe in myself and

speak about my business with confidence, potential clients

wouldn't invest their time or money into me and my services.

The next key to running a successful home business is

consistency. Many people are misinformed when it comes to

running a home business. The clients do not just come knocking

on your door. You have to find them. When I was selling

cosmetics, I found that about 3 out of 10 became customers. As I

built my customer base, I learned that 3 new customers a week

would not pay the bills. So I made it a daily routine to talk to

10 people a day and giving them my business card was not enough,

I had to get their number as well. But I had to take it a step

further. I had to follow up with them within 24 hours. As a

consumer, I look for consistency. I look for someone that is

easily accessible to me. For the next 5 days, I want you to

practice handing out 10 cards a day and you will see your

business explode right before your very eyes.

The next key to success is marketing. In my experience, there

are several marketing techniques. The first is on paper. This

includes flyers, business cards, letters, or anything else that

will introduce you to the community. This is very important in

marketing. It makes us look credible to have professional 3 fold

brochures printed and to always have business cards on us. In

interviewing people who were attracted to my flyers, I

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discovered that the thing they liked the most was the client

testimonials.

The next area of marketing is on-line. This is an important

tool for gaining new business, but don't let it be the only

source of business for you. I encourage you to NOT sit in front

of the computer waiting for business to come because it doesn't

happen that way. There are many tools to use such as: blogs,

autoresponders, guestbook, etc.

The most important part of marketing is face to face. Check

with rotary clubs, your local Chamber Of Commerce, associations,

etc. When networking, the most important thing to remember is

Who You Know. Who can you refer to others in the group. When you

make referrals to others, they will in turn refer back to you.

All of these things come together to create the absolute most

important thing in business today - professionalism. Incorporate

these things into your business and people will respect you and

your business.

About the author:

My name is Lynne Kaska and I am the founder of Visionary

Coaching, a career and mentor coaching company. We began in

Garland Texas in 2004, and currently we have coaches and clients

around the country and are expanding into Canada. We work with

vice presidents, managers and other executives, who are

overloaded or may be facing career burn out. We also work with

individuals who are facing big life transitions.