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Your eBay Super Seller Business, Insure It's A Success
eBay is now the 8th most visited site on the internet and it has
just one purpose - sales. With 40 mill visitors per month most
ebay sellers are missing a golden opportunity. They are missing
the opportunity to cultivate long term clients.
It is a proven fact in marketing that some will continue to buy
over and over again from folk and corporations that they know,
like and trust. Yet 95% of all internet marketers fail when it
comes to the Bay. Most are looking for the fast buck. They have
completely miss the opportunity to use the Bay as a lead
generation tool. They miss the opportunity to create a list of
folk that will be willing to consume the products over and over
again.
Lead generation on ebay can be accomplished in several ways. The
most popular way is by using the self liquidating ad. A self
liquidating ad is one that pays for itself. In other words
customer directly pays the advertiser the advertising costs.
They purchase from the advertiser, some form of advertising.
Let me give an example of a self liquidating advertisement. Some
friends of mine recently saw this in a magazine an ad for a pair
of sunglasses. The ad claimed that the sunglasses were free,
they just had to pay the shipping and handling costs. Their
guess is that the advertiser potentially wasnt making much money
on the sunglasses. But they also werent loosing any cash. The
shipping and handling most probable covered their actual costs.
What they really wanted was something far more valuable,
customers contact information and folks permission to market to.
In other words they are looking for qualified prospects -
prospects that are interested in the products and services they
are selling.
Once a concern has a customer's contact information and
permission to market to, they will begin to establish a
relationship. They will do this in a variety of ways including
sending ads for other product and services the customer may be
interested in. Over time most customers will be worth many times
more than their initial purchase.
Since ebay is purely a commerce site it is a perfect place to do
a self liquidating ad. Lets look at an extreme example. Lets
pretend that some customer own a car dealership that only sells
high end cars. Let's assume that folks average car sells for
$65,000. One way the seller could use a lead generation self
liquidating ad would be by selling a special report. For example
people could sell a report on ebay.com entitled 18 Ways to Drive
the Car of Your Dreams for Less Than the Cost of a Yugo.
Does anyone think a report like that would get some attention?
The report is really nothing more than an advertisement for a
customer. Of course the seller would have to write a report that
had real content and offered up ways for the consumer to really
do as the title suggests. A report like this however, would cost
literally nothing to produce except time, and there would be no
overhead, no inventory, and no headaches.
Since this report would be nearly all profit the seller could
set a low Buy It Now price ($4.97) to attract a huge number of
prospects. The revenue generated would easily offset the eBays
seller fees.
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In the report the seller could suggest several real ways for
folk to drive a luxury car for little money. Seller could also
list in the report a resource for them to research. The resource
the seller suggest would of course be a car dealership.
The report did not cost the seller anything to produce or sell
and it fully paid for itself with each person that ordered. The
person buying the report is more possible interested in what
seller have to offer and are therefore partially qualified.
Anybody that contacts after reading the report is a fully
qualified prospect and should be marketed to aggressively.
Once a seller have their name and contact information the seller
could send them a weekly hot sheet of cars that they are trying
to sell. Once they purchase, he or she could then sell them
accessories and branded clothing. And the list goes on and on.
If a seller study the Bay there very few folks using it as a
lead generation tool. Yet lead generation and specifically
self-liquidating advertising is a proven winner. Nearly every
type of business can benefit from lead generation advertising.
If done correctly lead generation advertising can actually
become another source of revenue for peoples enterprise. Special
news are one excellent low cost lead generation tool that people
can use. Look at the Bay as more than just a fast buck. Look to
the Bay as a way to create long term clients. If worked properly
ebay can be the best source of fresh leads and can really
explode seller's sales.
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