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Success in Business!

Here is a secret that may be difficult for you to believe, so

prepare yourself. It is an extremely important secret that can

have a most profound impact on your small business success, or

it's failure.

Let's start by asking a simple question...Do you enjoy sales?

The truth of the matter is that when many small business owners

are asked this question, they respond with answers like, "No

way" or "I can't stand sales, let someone else do it."

Why is your answer to the above question so important? No doubt

you have seen headlines like the following, which glorify how

easy and simple it is to succeed in business:

"The Ultimate Lazy Way To Start Your Own Business"

"Cash In On A Multi-Billion Dollar Industry In Your Underwear"

"Easily Generate A Lucrative Income While Sleeping"

We are constantly being bombarded with these "easy ways" to make

a million bucks. Does success in business actually work this

way? Not in reality! Is it realistic? Not even close!

The bottom line in operating a successful long-term business

comes down to your ability to sell your product...period. It

doesn't get any simpler than that. You can either sell your own

product or resell somebody's else's product. Either way, your

success or failure will ultimately depend on your ability to

market it. If you don't enjoy sales, you have very little chance

to succeed in business for yourself.

The most prevalent attitude of many new business owners is that

their product, once launched, will miraculously sell itself.

After all, the product is awesome and everybody will absolutely,

positively want one. People should be lining up to buy it,

right?

Here is another truth about sales. It will take 5-7 sales

attempts to close 80% of your sales. Yes, you read that

correctly. That's 5-7 attempts before people will say "Yes, I

want to buy your product." Running an advertisement one-time or

making a sales pitch to a potential customer once in a while

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does not qualify as effort. Hearing that first "no" and

subsequently giving up means the demise of your business and

gives someone else an opportunity to turn that NO into a YES.

What most people don't realize or fail to accept is that it may

take weeks, months or even years to get a product to sell

according to your expectations. You may have to frequently

change your sales pitch, web site, advertisement or even the

product until you get it right. This dedication and

determination is what separates the very few successful business

owners from the many "wannabes" and fly-by-night hopefuls.

The bottom line is that to be successful in ANY business you

will need talent and the ability to sell, sell, sell.

About the author:

Hans Hasselfors is the founder of SubmitYourNewArticle.com. Find

varied business articles in our article directory. Please visit

at: http://www.SubmitYourNewArticle.com