Secret Business Strategies of Bill Gates and Jeff Bezos
"We're trying to build something lasting." - Jeff Bezos,
Amazon.com founder
"In all of our activities, we take a long-term view." - Bill
Gates, Microsoft Corporation founder
Vision, innovation, wisdon and hard work are but four of the
skills and techniques Jeff Bezos and Bill Gates employed from
the very beginning of their business experience. Both started as
small business owners. They didn't have much capital to spare,
and neither did they locate their businesses in prized
locations.
They succeeded nevertheless. The author analyzed the factors for
their success and presents the lessons learned in the form of
business tips. The home based business owner has much to learn
from the two titans' wisdom and experience.
Lesson 1 from Jeff Bezos
Jeff Bezos built the foundation of Amazon.com from the garage of
his two-bedroom house rented outside of Seattle. He fashioned
his first office tables from wooden doors, angle brackets, and
two-by-four lumber purchased from Home Depot.
Tip No. 1
Be modest in your initial investment. For example, your laptop
or PC shall not necessarily be top of the line. Your office
location could be the corner of your living room, kitchen,
bedroom, basement or garage. Save on office rent by all means.
Be like Jeff Bezos who spent prudently and succeeded.
Lesson 2 from Bill Gates
Before Bill Gates became an entrepreneur, he had nurtured the
vision that software will one day rule the world. During high
school he spent many late nights with friend Paul Allen
tinkering with the school's computer system.
Bill Gates secured mighty IBM's contract to supply the latter's
operating system. When he was negotiating with the IBM people,
he had no operating system as yet. He was able to buy a Disk
Operating System or DOS from another developer for a measly $50
thousand. Of course he got the contract with IBM.
Tip No. 2
You can learn from Bill Gates by having your own vision for your
small business. Lay down this vision in your mind. Then put it
into writing. Read your vision everyday while at work in your
small corner of the house. Your vision could be as short-term as
the following:
"To make my web site land within the top five of Google when
people search for the keywords 'home based business'"
Lesson 3 from Jeff Bezos
When Amazon was struggling to make profits for the first time,
only its founder Jeff Bezos believed that the company's business
goal could be achieved in a year's time. Jeff Bezos was highly
motivated and he had his vision clearly etched in his mind.
Everybody was astounded when Jeff Bezos achieved his goal after
one year.
Tip No. 3
You should motivate yourself to succeed. The lesson that could
be learned from Jeff Bezos is to lay down and make known in
clear fashion your goal to every stake holder of your small
business. They include your spouse and your web designer, among
others.
Lesson 4 from Bill Gates
Bill Gates belatedly recognized the tremendous role of the
Internet in business developments. Before 1994 he downplayed the
future of the Internet. But upon awakening and realized his
mistake, he put his heart and mind to incorporating the effects
of the technological changes brought upon by the Internet in all
his company's products and services.
Tip No. 4
Choose products and services for your small business that are
preferred by people at this time when the Internet is dominating
people's lives. For example, it has been determined that
information products and web shopping are favored by most
consumers. Keep stock of research findings.
Lesson 5 from Jeff Bezos
It is said that change is the one single permanent thing on this
planet. Amazon changed the way it does business through the
years. First it was an online book seller. Next it expanded into
selling music and videos. Its competitors have a hard time
catching up with Jeff Bezos' innovative offerings.
Tip No. 5
Your home based business should be run like Amazon. You could be
selling your single information product now. Two weeks from
today you will have added another back-end product. Next month
you will have introduced into your product line the inventory of
the affiliate program you have joined in.
If your web site is content based, you should be adding new
content every day. Casual visitors to your web site will become
your regular visitors when they see new content every time they
come back to your site. And these visitors will in the end
become your regular customers.
Lesson 6 from Jeff Bezos and Bill Gates
Jeff Bezos and his wife were the first workers at Amazon. Their
work ethics were marked with hard work and consistency, among
others. These traits were handed down to their employees through
the years.
Bill Gates has all the billions in the world. He is the world's
richest man. He goes to work everyday nevertheless and works
like there's no tomorrow.
Tip No. 6
Emulate the work ethics of the two titans. To succeed and last
long in your Internet business, you should work hard to put your
business online in the fastest and frugal manner possible. The
important thing to consider is to start and put your small
business online early and rapidly. If you need some great stuff
on Internet marketing and home based business, you can get them
for free from my web site at the InternetMar
ketingLearningCenter.com.
Lesson 7 from Jeff Bezos and Bill Gates
Amazon was among the first, if not the first, to adopt online
book retailing. When the major book sellers - Barnes & Noble and
Borders Books, among others - realized this new way of selling
books, Amazon was miles ahead. Jeff Bezos surveyed the Internet
horizon and embraced the best technology on sight.
Bill Gates has been into new technological advances. Microsoft
edged out Apple in applying for copyright license of the
podcasting gadget. And he find blogging cool.
Tip No. 7
Be among the first to embrace technology. Be warned though that
new technologies come and go. Some of these technologies enable
you to run your business fast and easy. Other technologies rob
you of your money. Your duty is to examine each technology and
assimilate the best into your own home based business.
About the author:
Rick Tanzo is the creator of
http://www.internetmarketinglearningcenter.com, a PR4 web site
which offers Internet marketing and home business resources,
free software, free articles, free classified guide, and more.
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