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Boost Business & Get New Clients With Five Quick & Easy Audio

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I always tell my clients, the best way to get off to a great

start with your self-produced audio products, is to set yourself

up for a few easy wins. The problem is once folks find a way to

create audio easily, they immediately complicate matters by

trying to create a highly complex product right out of the box.

Can you say "Setting yourself up for failure" boys and girls?

When you're starting out - confidence is key. So resist the

temptation to swing for the fences. The best way to ensure your

second and third and fourth project will be incredibly

successful is to get your first one out the door.

So here are five quick and easy audio starter projects. And the

good news is each of these can run 15 minutes or less:

ONE - THE WEB MESSAGE

The best way to get up and running with audio is to cut out the

packaging and distribution hassles. And the best way to do this

is to offer a streaming audio message right on your website.

When combined with a head shot (photo of your smiling mug), and

a suggestion (to opt-in to your very valuable ezine) you

personalize your contact with them AND build your stable of

potential customers.

A word of warning - please avoid the quickie 30-second fluff

pieces so many coaches and consultants are putting up on their

web pages. The worst thing you can do is to make yourself

indistinguishable from the pack, and these superficial messages

will do nothing but turn off potential clients.

There are two ways to get around this land mine.

First, consider a message at least two to three minutes in

length. This will give you time to talk a bit about yourself AND

to state your case on how what you offer is DIFFERENT. The worst

thing you can do is to take a medium - audio - that immediately

distinguishes you, and then reduce it to the same tripe everyone

else is saying. You don't need to put time into crafting a

lengthy message. You do need to put time into making sure what

you say sticks with your listener.

Second, consider starting with a short initial 'teaser', that

raises the listener's curiosity and entices them to click a link

to a second, more detailed message. By requiring listeners to

'opt in', you've already gotten their vote and they've become

much more than a passive observer.

TWO - THE FIVE SECRETS RESOURCE LIST

A sure bet is what I call the "Five Secrets" Resource List. This

can be in any format -CD, MP3, streaming audio - that spells out

five secrets to the results your potential customers are hungry

for, that showcases your own unique approach and point of view.

Examples include "The Five Secrets of Passive Revenue", "The

Five Secrets to Happier Kids", or "The Five Secrets to Doubling

Your Profits AND Your Free Time."

You get the idea.

The key here is compelling content, not the format. You also

want to be sure to include your contact info at the end of the

audio, and suggest several ways your listener can take their

next step towards an ongoing business relationship.

THREE - THE THREE STEPS AUDIO

Secrets are cool. But people want to know what they have to do

to make those secrets come alive in their own lives and

businesses. Again, the actual format this type of audio is

delivered in is not important. What is important is that your

steps are sequential, easy to follow, and give the listener a

small taste of what you can really do for them.

These steps should detail how to obtain a highly desirable

result that is eluding your potential customers. Examples

include "The Three Steps to Losing 15 Pounds by Summer", "The

Three Steps to Quicker and More Lucrative Real Estate Deals."

FOUR - THE FIVE MINUTE VISUALIZATION

Aw, come on, you're saying. I'm a business consultant. Isn't

this visualization stuff wishy washy? Well, if you consider

300-pound football players wishy washy, you'd better be the one

to tell them.

Cause the truth is visualization has gone mainstream. While it

may have begun with therapists, healers and spiritual

counselors, its now used by athletes and top business performers.

Yes, you can do more than five minutes. There's nothing magic

about that number. What is important is that these can be done

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very quickly, with a minimum of writing and preparation. And

rather than just talking at people, these kinds of short

programs involve people. And when you can get people to become

involved with you, its much easier to take them to the next step.

FIVE - THE 15-MINUTE MARKETING CD

These short CD programs - often given away at your live,

in-person appearances - not only introduce what you have to

offer, but give folks an actual sample of you in action. And you

would be surprised how much people like free stuff. Even if

you've never been on Oprah (and that's most of us) you'd be

surprised the crowd you'll draw speaking or at a trade show by

giving away a free CD.

Use the opportunity to involve people with your business. I

often give away free CDs in exchange for signing up for my

mailing list. You can also offer a free gift that's prominently

featured on the packaging of your CD. And the only way they find

out about the free gift is to listen to your CD! If you use this

strategy take care to make sure your gift has value, and isn't

just a ruse to get folks on your mailing list. Remember, we're

not manipulating people here. We're giving them a taste of what

they can expect by taking advantage of everything we have to

offer.

Audio products are powerful. But most folks who want to do them

will never do them because the think they need to put out a

mini-series. By getting started with one of these simple but

powerful ideas, you can take your first profitable steps towards

discovering everything audio products can do for you and your

business.

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copyright (c) 2005 by Robert Schultz. All rights reserved.

About the author:

Rob Schultz, the creator of the Audacious Audio Success System,

mentors cutting edge entrepreneurs to catapult their profits

with their own affordably produced audio and information

products. Receive your free "5 Audacious Avenues to Blockbuster

Audio Profits" special report, packed with crucial keys to

getting started at: http://www.audaciousaudio.com