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Local Business  » Are You Thinking Too Small and Dooming Your Small Business To

Are You Thinking Too Small and Dooming Your Small Business To

Article:

One problem that many small business owners run into is simply

thinking too small. I often have readers writing to me asking

for helping getting their business ideas off the ground. I also

often hear from folks who have run their small businesses into

the ground. There are five key areas where you can think too

small -- and doom your business to failure.

Niche Too Small

Is your niche too small? Finding a small market to target with

your business is key to success, but sometimes people narrow

their niche too much. While doggy dental products could be a

wonderful niche (as almost any dog owner can attest) you could

even narrow your focus down to a certain type of dog (such as

lap dogs) but going for one specific breed would be taking it

too far.

Target Market Too Small

Is your target market too small? If you are looking only at one

community or small geographic region then you may well doom your

product to failure. It is far too easy to saturate a small

market and it is far too easy for any marketing mistakes to end

your campaign before it gets off the ground. In today's economy

with the availability of global marketing you need to think big

when you are planning your target market.

Budget Too Small

Is your budget too small? You don't need a million dollar

advertising budget but you should have some seed money to get

your business and its marketing campaign off the ground. It is

possible to build a business from nothing but it is also a lot

more difficult and you might find yourself making some mistakes

that cost you a lot more down the road than putting a little

money up front.

Schedule Too Small

Is your schedule too small? Do you have enough time to devote to

your business? Starting, running, and growing a business takes

time. Some people get swept up in the planning and dreaming

stages and never really start their business. Other people start

before they have completely planned everything out and quickly

get mired down by unexpected difficulties. While others do

everything right in the planning and startup but once the

business is running they get overwhelmed by day-to-day business

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and never think aobut ways to improve and grow their business.

Mind Too Small

Is your mind too small? You need to open up your mind's eye to

continually seek new opportunities to find new customers, to

find new potential partners, to find new ideas for products, and

to find new opportunities for marketing. Flexibility and

adaptability are key to surival in today's business climate and

you always need to have new ideas cooking to grow and expand

your market and your business. This means raising your head up

out of the trenches once in a while. Yes, you might need to

dodge the occasional missile lobbed your way but this is the

only way to see those opportunities heading your way.

If you do your best to avoid these five not-so-small mistakes

then you will be on your way to small business success.

About the author:

Deanna Mascle is happy to help you with your Small Business

and offer her recommended Internet

Business Tools as well as advice about Doing Business

Online.