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Your Business Needs Its Own Memorable Slogan to Make Your Ads,

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Copyright 2005 Off the Page

Your Slogan is the "Headline" for Your Business

Tell people in a short phrase or sentence what you want them to

know or remember about your business. The best ones conjure up a

strong mental image, that will be forever linked with you in

their memories. A little wit, humor, insight, unusual (yet

relevant) spin goes a long way toward making it stick.

If you don't stand out during the famous first impression, (or

in a later contact) there won't be anything for them to recall

later. They'll draw a blank - which means they don't feel any

connection to you at all. So few businesses have a good slogan

(also called a tag line), yet it's an easy way to distinguish

yourself from the rest.

Finding the Phrase that Defines the Enterprise Isn't Easy - But

is Worth it

Choose one that people will easily relate to and remember. Don't

make it too long or complicated. And avoid the bland phrase

that's not unique to your business. Saying, "We aim to please"

could apply to any type of business, and really doesn't aim very

high.

Imagine a much more potent a phrase like, "On-time Delivery or

It's Half Price." That certainly sets you apart from the

competition! People will notice, and they'll hold you to it. You

can be sure they won't forget it. Your next challenge would be

to live up to it.

A printer's card showing camels in a row and stating, "We take

the humps out of problems," emphasized its service orientation.

Notice the words and image reinforce each other. That's filed in

the brain as an image, rather than information. Such amusing

impressions are much more likely to be recalled than XYZ

Printers.

The Slogan is Your Verbal Logo - Weave the Words and Images

Together

A tagline can be as important as your logo, since it delivers

your most direct message. It should send a reassuring message

that attracts precisely those customers you can best serve.

Weave it into your image (via color or font) so they appear as a

unit. It's more powerful and likely to be remembered that way.

Once you adopt one, use it constantly. Put the phrase everywhere

the business name or logo appears.

State your slogan aloud at every opportunity. Have everyone who

works with the enterprise say it in every business contact,

sale, or telephone greeting. And practice saying it with

emphasis and enthusiasm - not just another "have a nice day"

substitute. Ugh!

The up-beat repetition of the words reinforces the message you

want people to recall about your enterprise - with an emotional

charge as well. And it helps for you to take the words to heart

as business policies and decisions are made. For example, people

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would note the irony of a slogan promising good customer

services, when they've just been treated poorly.

Kinds of Tag Lines - Statement of purpose, philosophy, or

mission statement - Motto or slogan - Pledge - Policy -

Guarantee - Jingle - Pun, joke, or play on words - Relevant

quote or aphorism - or a takeoff on one

Defining Your Business Slogan is a Rite of Passage

Finding your unique and powerful slogan isn't easy. It's hard to

distill a business philosophy or personality into a single

phrase. But it is incredibly potent when it hits the mark. The

public notices those businesses that have pulled it off in a

positive way.

Very few operations have bothered to find an effective slogan,

and it seldom happens until other aspects of the business

"jell." That's the true importance of the effort to find yours.

Businesses that have all their parts working together

communicate to the public in a way that other enterprises don't.

And one of they things they communicate: "We have our act

together." You can bet that customers prefer to do business with

those that do.

About the author:

--Dr. Lynella Grant Consultant and Author - Promote yourself,

business, website, or book with online articles

http://www.promotewitharticles.com Free how-to. Or let me write

and submit your articles online for you. No learning curves

(719) 359-5575