What Should Your Business Card Say?
Are you planning to start your own business? Do you work from
your home? Are you employed at a company where you have a
specific job title and function? If any of these are true or if
you want to offer freelance services to the community, a
business card may be one of your first steps in making others
aware of your goods and services.
A business card is your calling card, post card, appointment
reminder, and contact piece all printed on one small card. That
is what makes this multi-purpose item so useful. A resourceful
businessperson will want to make the most of this unique
advertising strategy, since business cards can sit on someone's
desk, find a place in a Rolodex, join others of its kind in a
wallet, and be posted on a bulletin board. Dozens or even
hundreds of passersby may view your card, depending on where it
is placed.
With all of the speedy online printing services available, or
using popular software applications, you can have a stack of
business cards in your palm within a day or two, or no longer
than a week in most cases. Yet this is a promotional tool that
should not be rushed. Take your time to map out this marketing
strategy to maximize its benefits for your business.
1. Consider the color. You can choose from a fiery neon shade,
a soft pastel, a neutral tone, or even a design with a
decorative border. Keep in mind the type of readers who will
receive the card. Conservative staffers in large corporations
may prefer a subtle card with a low-key, professional image. But
a creative advertising display could grab the attention of
marketers and sales managers. Attractive, color-sensitive images
may draw the attention of everyday customers or those who shop
from home and enjoy the attractive appearance of your
thoughtfully designed piece. You can use color on one side or
two.
2. Lay out the print. Practice with a sheet of paper or on your
computer screen to get the look and feel you want in a card.
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Experiment with different fonts and type sizes for proportionate
spacing and headings as well as neatly designed spaces. If you
don't have one already, create a logo for your company that will
serve as an instant identification item when people come across
advertisements for your business.
3. Arrange the information. You may want your name and title to
be the biggest parts of the card, with contact information and
other service options printed in smaller type. On the back of
the card, you might decide to place additional details about
your product or services, although you won't want to overwhelm
the reader with too much information. Keep the overall effect
simple and readable.
Your business card announces your presence in the world of
commerce, so make it a welcome piece that will incite readers'
interest and enthusiasm in what you have to offer.
About the author:
Look for more business card help at the Business Card Directory:
http://www.businesscarddir.com
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