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So you are ready to start an online business

So now that you've thought long and hard about starting your own

online home business you'll need to take the first steps to

getting started. Below I've suggested a place to visit to help

you on your way. You don't have to use this resource, as it's

only a suggestion. There are many other similar resources on the

web which I'm sure are just as good.

As I mentioned in my previous article a decent HTML editor is

necessary for creating your own website. I use First Page 2000

which can be found at EVR

SOFT Once you've downloaded this or another WYSIWYG (what

you see is what you get) website editor then play around with it

until you feel comfortable enough to start your first web page.

The help files are very useful to read though I stress, play

around with it for yourself, as this is the best way to learn.

There are four different levels that you can choose from when

opening First Page 2000, which are 'Easy' 'Normal' 'Expert' and

'Hardcore'. I recommend starting with the 'Easy' mode and

working your way up.

Try creating a very simple test homepage to begin with for

example:

This is my home page where I am going to fill it with useful

text, only one or two pictures, very little JavaScript, no

tables as I am going to progress to use CSS files and quite a

few text links pointing to exactly where they say they are

pointing.

If you don't understand what the above is about and at this

stage I should think you don't, otherwise you wouldn't need to

read this, then don't worry. Just remember to save the above

paragraph to use as a guide every time you create a web page.

Tips to remember when creating your website:

No 1: Keep it simple. Average users usually surf the Internet

and send emails. They are not too interested in flashy gimmicks

on your website or how clever you are by adding unnecessary bits

and pieces. Google, the Internet's top search engine at the

moment and for the foreseeable future, is very plain and simple

to use though obviously very complicated underneath.

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No 2: Make it as user friendly as possible. Let your potential

customers see where they are at all times and keep a constant

navigation bar at the top of every page. Ensure that your

shopping cart has as few clicks as possible leading to the final

payment click.

No 3: Don't have the usual 'You need to register before you can

purchase'. This is a sure way to scare off your potential

customers.

No 4: Clearly display your contact details on every page, real

world business address, email address and landline contact

telephone number.

No 5: A clear 'Guarantee and returns policy'. Customers need to

have confidence in your products. If you don't show the policy

it looks like you don't have confidence in your product so why

should they?

About the author:

Tony Pollitt is the director of Duvetsonline which, since it's

creation in April 2005, has rapidly grown into a thriving online

business. Duvets Online