How to get Your Business Noticed
Many people will tell you that to get your web site noticed you
need to 'optimize' your site for the search engines. You are
then led up a path where you have to keep changing your web site
as the search engines change their ways of listing things. As
fast as you 'optimize' your site, Google and the others have
moved the goalposts, meaning you have to keep optimizing over
and over again. Now consider some facts. Most people in the
world are not users of the Internet. Let's repeat that. The vast
majority of people who you want to reach don't use the Internet.
It doesn't matter how well you optimize your web site, they
simply will never find it. Here's another fact. Some of the best
Internet marketers make most of their sales 'offline'. They sell
their books, CD-ROMs and so on at seminars, workshops and
conferences. Indeed, for many Internet marketers' these
'offline' sales represent the bulk of their income. So what do
these facts tell us? They show us that 'offline' promotion is
more important than online promotion. You may be able to
optimize your web site to get high rankings in a search engine.
But that doesn't mean you'll reach the vast majority of people
who could buy your product or use your information. This was
confirmed recently by one study that showed most people go to an
Internet address (URL) after having read it in a newspaper or
magazine, been given it by a friend or colleague, or having
heard it being mentioned by someone speaking at a meeting or on
TV. In other words, it seems that significant numbers of people
who get to your web site will do so having heard the URL
somewhere outside the Internet. You can get many people visiting
your web site, even if you are not ranked highly by the search
engines. You can do this in two main ways: 1. Write articles for
use in regular publications - newspapers, magazines and so on.
Always include your URL in the article and you'll get millions
of people to notice your web site address. 2. Speak at every
opportunity. Make presentations to business clubs, chambers of
commerce, local societies - you name it, you should speak at it.
Every time you speak, announce or your web site address.
Although these are the two principal ways of gaining offline
publicity for your web site, don't neglect your business
stationery, posters, car stickers and so on. The more your web
site address is visible outside the web, the more visitors you
will get regardless of how kind the search engines are to you.
http://www.worlddomainhosting.com/.
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