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Local Business  » Guerrila Advertising Techniques for your Home Business

Guerrila Advertising Techniques for your Home Business

Being a home business entrepreneur you probably do not have a

major marketing budget set aside for the internet promotion of

your website. Actually most small business owners have no budget

at all for these kinds of activities, so don't feel bad about

it. You will want to use the built in advantages of the internet

which can provide a relative playing field for the "little guy".

It's when you begin to promote your home business online that

you need to activate your guerrila marketers instinct and use

some of the free methods available for bringing eyeballs to your

home-based business site.

As you may already are aware, your website is useless untill

visitors see it so this is the area that you need to focus your

efforts. The net is getting more and more competitive all the

time so you will definately want to use it particular marketing

advantages. After all, if you were to market your home business

in print magazines ot TV spots the cost would almost certainly

be prohibitive. But compare that to the internet where there are

a plethera of promotional activities which are either free or

cheap. What has worked the best for me in the past is to spend a

little extra time preparing my webpages for the search engine

spiders. This process, sometimes called SEO, is just a matter of

making certain that the keywords you are trying to rank high for

are in your title and body of your website, as well as in your

domain name itself if you can. There are also free resources on

the internet which let you research keywords (overture term

checker tool for example) to help you in deciding which ones are

best for your site. This area of research is completely free,

except for your time of course. Once you have your site

"optimized" or search engine ready you may spend time on free

activities like link building and submitting your site to the

many general or niche directories.

Trading web links is a time intensive activity that many of your

better financed competitors will neglect to fully take advantage

of. You simply need to seek out other related yet non-competing

websites that are willing to trade. Just don't overdo it. Google

now only wants to see a lesser percentage of your incoming links

to be the reciprical kind so only use this method for maybe a

quarter of your overall incoming links. Also keep in mind that

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your own pages which link back to your homepage count for link

popularity as well, so you should spend time producing original

content pages.

I also suggest that you spend some extra time submitting not

just to the primary web Directories like Goguides the open

directory project, but also to the smaller niche directories as

well. It would also be a good idea to write an article on your

area of expertise and submit it to the many content providers

that are out there such as articlecity.com. Webmasters may post

these articles in return for your "byline", which contains your

URL. This is extremely effective and is often overlooked by your

competitors. Posting to the Usenet, bulletin boards and free

classifieds such as craigslist.org are time consuming tasks yet

can help give you an edge.

About the author:

Aaron Wilmont is a writer and researcher of many home business

related topics. More info. can be found at Home Business Match

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