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Network Marketing: Is It a Home-Based Business?

Copyright 2006 Nabil Khoury

Before the Internet era, network marketing used to be the only

"home-based business" and the only way to earn some additional

income along with working a regular job and working overtime.

The marketing techniques typically taught in the industry

consisted of introducing the products to family and friends--the

classic way was to invite friends, family, and any acquaintances

to hotel meetings, where they heard a presentation about the

products and/or the business. After exhausting what was called

your "warm market," you then had to go to your chamber of

commerce, your church, networking clubs, malls, and other public

places in order to meet new people to whom you could present the

business and the products.

Unfortunately, many network marketing companies are still using

these lead generation techniques in the present day. Some

recommend using what are called "drop cards" and flyers. The

network marketer's daily method of operation consists of leaving

these flyers and drop cards in as many public places as

possible, from restaurants to phone booths, in grocery shops and

around ATM machines.

Rather than working from home, these techniques leave network

marketers on the road most of the time, and network marketing,

in this case, is not really what one would call a home-based

business.

Currently, the Internet allows lead generation via Internet

marketing. Internet marketing lead generation may be completely

free or low cost. Leads generated through the internet are

highly targeted.

Flyers and drop cards are replaced by simple signature lines in

emails, discussion groups and forums. Visits to grocery shops

are replaced by visits to forums. Expensive non targeted

newspapers advertisements are replaced by cheaper highly

targeted newsletter and pay per click advertising.

The current technology of phone bridges allows marketers to

conduct presentations that connect prospects from all over the

country, or even from all over the world. Expensive time

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consuming hotel meetings are replaced by a joining a phone

conference call from the comfort of your home.

Network marketing is truly becoming a home-based business.

If your purpose in looking for a home-based business is to have

the chance to spend some quality time with your family, and if

you are planning to work part-time in the business, when

evaluating a company, you may want to check about their

marketing plan. Before checking compensation plans, products, or

policies and procedures, it is recommended that you check the

quality of the company's training program; this should be done

before joining, not afterwards. You will have to make sure that

the network marketing company you are considering will teach you

real marketing techniques and internet marketing for lead

generation.

About the author:

Nabil Khoury, MD is a medical doctor and an entrepreneur. He

likes helping people with their health and wealth. Visit his

website for generic practical network marketing tips

http://www.networkmarketingsuccesstips.com