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Local Business  » Networking Events Success for your Business - Top Ten Reasons to

Networking Events Success for your Business - Top Ten Reasons to

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1. Make new connections, meet new people.

The more people you meet, the more referrals you are likely to

get and most successful businesses are built on referrals. It's

not what you know but who you know that counts ...or to be more

precise, it's not even who you know, but who knows you that

really counts!

2. Experience the networking phenomenon and get into the

swing of things.

It's the cool thing to do! Networking is the "in" way to do

business, whether locally or online.

3. Identify potential new clients & customers, and those who

can refer you to them.

By getting out there and talking to people you can come up with

totally new ideas for potential clients, targets markets you

hadn't thought of and people who are willing to let you use

their name to get you through the door.

4. Discover how people in other businesses are getting

business, and adapt it to your own.

By hearing how other people operate, you can get great ideas for

changes, expansions even new directions for your own business.

They don't have to be competitors to be a source of inspiration

- often they can be in completely different businesses.

5. Get ideas for potential joint ventures and joint venture

partners.

Strategic Alliance and Joint Ventures can be very successful for

your business. By meeting lots of people you hear and come up

with new ideas for how you can work with others, how your

business can be complementary to another in a way you had not

thought of before. Open you mind to alliances and you'll be

surprised how many opportunities you can find.

6. Discover new products and services your have been looking

for.

Need an accountant, marketer, web designer? Need insurance, a

new vehicle, a warehouse? Whatever you are looking for, if you

network enough the chances are you will find someone who can

provide what you're looking for, or give you a referral to

someone else who can.

7. Practice your 30 second introduction.

Most entrepreneurs know about being able to present their

business effectively in 30 seconds, but most make a miserable

job of actually doing it! Develop your "Elevator Speech",

practice it, then get out there and deliver it to a few new

contacts. If they immediately understand what you do and ask

questions, you've got a winner. If not .. back to the drawing

board.

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8. Find others who've been in business longer and are

willing to share how they did it, giving you valuable tips.

Successful business people are usually secure enough to be

willing to share tips as to how they got where they are. Listen

and learn. There's no point in reinventing the wheel!

9. Make great new friends who have the entrepreneurial

spirit you love. Entrepreneurs have a very different energy.

If you are truly an entrepreneur in spirit yourself, you will

enjoy mixing with others who are similar.

10. Perfect your "mingling" skills till it become second

nature.

So many people say they dislike networking, but once you become

a master at the art, it becomes fun. It's just like anything

else... riding a bike wasn't much fun when you kept falling off,

but once you perfected it and could go racing down hills at top

speed it became a joy. Networking can be a joy too once you're

good at it (and ANYONE can become good with enough practice.)

About the author:

Fiona MacKay Young is a Business Startup & Career Coach.

http://fiona-online.com/

offers Career Coaching Services specializing in Workplace

Reentry and new Business Startup.