How Do I Reach My Ultimate Business Goals?
Envision a Comfort Zone
For many business owners the difference between where they are
presently with their business and where they ultimately want to
be, can be very overwhelming and intimidating. There is so much
to do in order to accomplish those goals...where do I start?
Every business owner is in some sort of comfort zone. They
arrived at this comfort zone by going through a series of
comfort zones to get to the present one. The comfort zone may
not be very comfortable, but the business owner knows what to
expect in the current comfort zone. The business owner is able
to handle the circumstances that are present in the comfort
zone. For example, the sales may be going up and down, like a
yo-yo, but the business owner has learned to live with that ebb
and flow and has knows how the weather the situation.
The 2 reasons most business owners have trouble reaching their
goals, if there is a significant difference between where they
are and where they want to be, is not having a clear vision of
what they ultimately want to create, and having no plan to get
there.
First you need a clear vision. The clearer your vision, the
easier it is to fill in the pieces of the puzzle it will take to
make it a reality. What does it look like to the nth degree? How
many employees will it have? How much in gross revenue will it
make? Who is the ideal customer? How do I find the ideal
customer? What will set my company apart from my competition?
What is the time frame for creating my ultimate business goals?
The more these questions are answered, the easier it is to move
forward.
Second, remember you arrived at your current comfort zone by
going through a series of comfort zones. To arrive at your
ultimate business goals, you need to go through a series of
additional comfort zones. Instead of trying to imagine the
ultimate comfort zone from where you are, image the next comfort
zone. Your next comfort zone should be six months into the
future. Once you arrive at the next comfort zone; then begin to
imagine the next one.
The reason it is sometimes so difficult for business owners to
move out of their current comfort zone to the next one, is that
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they don't know what to expect in the next one. The fear of the
unknown can be very stifling. So, before you move out of your
current comfort zone, you need to determine a couple of things.
First, what would you like to change about how your business is
running or how you spend your time in the business, or some
other factor? What can be accomplished in the next 6 months?
Second, look at what the obstacles will be that will prevent you
from achieving those six month goals. Third, determine how to
overcome those obstacles.
Make sure you have no "unknowns" about the next comfort zone
before you move out of the current one. By going through this
exercise, you will have eliminated the fear of the unknown and
you will accelerate toward the next comfort zone with
confidence.
About the author:
Nigel Clayton is a business coach who works with small business
entrepreneurs, and helps them regain control of their lives and
businesses. To find out how you can regain control of your
business visit http://Smart-EBusines.com:
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