Fall Business Wak Up Tips
It is a chilly Saturday morning here in northern Michigan and I
am curled up with a blanket and a delicious caramel capuccino on
my loveseat. I don't usually write longhand anymore but the home
office just doesn't appeal to me this morning. So here I am, pen
and paper in hand.
My neighbor is busy in his yard, wearing long sleeves of course.
Our cool summer has been a disappointment to many and now it's
nearly over. It looks like my friend's accross the street are
preparing for one more campling trip before the kids have to go
back to school
It has been quiet in many of the online communities I visit.
Families are anxious to savor every last ounce of summer and
make work at home Moms have placed their businesses on a
semi-hiatus.
Soon Labor Day will come and go and Moms with school age
children will have the time they've been missing to focus on
their home based business. A home business that has been on
summer auto pilot will need some dusting and shaking out to get
some forward motion going again.
Here are some ideas to get your business joices flowing:
1. Give your website an autumn mini makeover. You don't have to
redo the whole website, just freshen up the look with some
seasonal images and references. Let visitors see that your
website is up to date and ready to do business!
2. Rearrange your products to feature the products most likely
to be popular in the fall.
3. Develop a great autumn special or contest. Feature it on your
main page and submit contests to all of the contest websites.
4. Kick off a new customer newsletter if you don't already have
one. You need a way to capture your visitors email address so
that you can keep them coming back.
5. Be active online. Ask for feedback on your website and seek
out complimentary website link exchanges. Don't just start
spamming lists with your ads, participate!
Don't be afraid to try something new this fall. Marketing on the
internet is always changing. What worked last year may not
produce results for you this year. That is why we need to say in
the know and be willing to adjust our approach when needed.
Some areas to consider stretching into:
==>PPC Advertising. You can get started with Google Adword for
only $5 and five cents per click.
==>SEO (Search Engine Optimization). So some keyword research
Today's Popular Articles
and tweak your pages and add good description text to your
products.
==>Copywriting. There is a right and wrong way to say everything
and it's easy to learn which is which.
==>Article Writing. Incorporate your business into topics of
interest to your target market and then distribute it to be used
without cost.
If the idea of tackling some of these areas is intimidating to
you, let me encourage you. Anyone who really puts their mind to
it will see positive results. I've seen it in action with the
women being mentored at Mom Masterminds™. Sometimes all you need
is come personal direction to master a new skill.
Now that you have some new ideas to roll with, have fun putting
your plan into action! And remember, as soon as you feel you
have your website set up for the fall, it will be time to make
plans for the holidays!
About the author:
Kelly McCausey is the host of Work at Home Moms Talk Radio, the
on demand internet ralk radio website for Moms in business.
Kelly also partners with Alice Seba of Internet Based Moms™ in
providing exclusive WAHM business mentoring at Mom Masterminds™
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