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Local Business  » Consumers Can't Find Most US Businesses Online

Consumers Can't Find Most US Businesses Online

According to a recent study of Americans searching online for

products and services, 77% searched by keyword, not by name

brands or business names. This study ("Search Before the

Purchase," February 16, 2005, by "DoubleClick" in conjunction

with "ComScore Networks") is relevant to businesses whose

websites do not appear at the top of the prominent results pages

of traditional Internet search engines whenever consumers search

for their product or service types.

In an attempt to increase their search engine rankings, millions

of businesses have participated in "pay-per-click" keyword

bidding. Unfortunately, according to the Federal Trade

Commission, several million businesses have allegedly been

defrauded with a phenomenon known in the industry as "click

fraud". This occurs when top-ranked websites are repeatedly

"clicked on" by specially-designed software programs or

individuals in third world countries whose job it is to deplete

the prepaid accounts from which per-click bid amounts are

automatically deducted.

News of a recently launched online search "vehicle" has emerged

and has industry analysts making favorable comments and

predicting a meteoric rise to fame and fortune for this new

entity due to its unique features and the affordable, flat-rate

pricing (with no need for pay-per-click bidding or resulting

click-fraud) for businesses who join as members.

One of the unique features is the inclusion of online "virtual

media" such as virtual print, virtual audio, and virtual video

which becomes part of the specially-graphically-designed results

listings of "member businesses" who join. Porn and other

ostensibly-offensive websites and their sponsoring businesses

are not allowed to join, making this entity truly

"family-friendly", and, possibly, a much better place for

businesses to be associated with than the 3000+ other search

engines teeming with Paris Hilton, and much worse.

Analysts also predict that while tens or even hundreds of

thousands of American businesses will take advantage of the

current discounted, introductory rates being offered by the

site's local Affiliate Member Business Enrollers, most

businesses will gladly pay the significantly higher,

all-inclusive membership rates once the site is make famous with

American consumers by way of a national advertising campaign,

including key "product placement" media advertising, that is

already scheduled.

Although in its infancy, this exciting entity

(www.clickspotz.com) offers an enormous upside for all

businesses, small or large, retail or wholesale, manufacturing

or service oriented. Now is the time to enroll so your media

selections can be produced and broadcast online prior to the

national marketing campaign. Already, television commercials,

radio spots, and print ads are being run in selected markets,

with outstanding results. In addition to the ads and marketing

campaign, this entity is also soliciting field salespersons to

take the message to prospective businesses, to assist in

enrollment particulars. This combination is sure to make this

entity a household name in far less time than the eight or nine

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years it took the top search engine to get where it is today, at

a stock price around $400 per share, and it did no advertising,

relying only on word or mouth - imagine how quickly that time

span can be reduced with multimedia marketing and sales persons

in the field.

With some analysts already calling "clickspotz" the "Future of

Search on the Internet," this one could make using the Internet

a whole lot easier for all of us. Consumers are not even

required to type, or spell, or remember confusing web addresses,

or even remember the name of businesses. Instead, using only

four mouse-clicks, they can get the exclusive listing of any

enrolled business in the USA or Puerto Rico. Unbelievably easy

to use, as it was designed based on actual research data of

consumers and businesses, and having the combination of ease of

use with speedy, clear, and concise results, free from porn,

pop-ups, and those confusing "relevant listings", this entity is

spiced up with audio spots, video tours, streaming video,

value-added printables, and links to maps with driving

directions and more, should earn this a permanent bookmark on

computers everywhere.

About the author:

Mark Robert Fisher is a freelance writer/journalist and

entrepreneur, a member of the International Press Association

and the National Writer's Union, his works have been published

in the US, UK, and Europe. He can be reached at his website:

www.excellentkc.com/boatrocker.html