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"What's Stopping You From Starting That Business?"

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Word Count: 340 Character Width: 60 Resource Box: Alison Clark

at www.bookshaker.com

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"What's Stopping You From Starting That Business?"

- by Alison Clark

(c) WORDS in ACTION. All Rights Reserved.

http://www.bookshaker.com

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Done your market research? Gone along to your local business

start-up agency ? Business plan done and dusted? So how come you

haven't taken the plunge? It's a big challenge to let go of the

mailto:howto@leanmarketingpress.com...

day job completely. I've known a number of would-be business

owners who develop their idea in their spare time, keeping on

the day job to pay the bills. This is fine so long as you are

progressing towards the day when you'll launch your business

full time. Otherwise you have the worst of both worlds. You

can't generate or accept enough work to make the business

financially viable because you don't have the time. You can't

throw yourself into your paid job because your mind is on the

business.

I was offered the opportunity of a contract that would give me

my first 3 months of work. By good luck the company didn't want

the work to start right away which gave me time to plan a

start-up strategy and to leave my existing job.

What do you need to have in place? Contracts? A financial

cushion? A detailed plan? It's not the same for everyone.

Are your 'reasons' just excuses? 'When there's enough in the

bank... When I've built up a large enough mailing list... When

my employer has hired a replacement (and will they advertise if

you don't resign?..)

Be honest with yourself, you can tell the difference.

To give you that extra burst of courage, you need to find new

allies. Network relentlessly to find them. My best ones were

other start-ups who shared setbacks and triumphs, and existing

business owners who gave me advice, introductions and referrals.

- Make a list of what you know you need. - Challenge those

excuses you make for not letting go just yet! - Find new allies

What's stopping you? Are you still flogging the dead horse of

that day job?

My book 'How to Stop Flogging a Dead Horse - The Business

Owner's Guide to Creating Happy Endings' will help you let go

and get started! =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Get "How to Stop Flogging a Dead Horse: The Business Owner's

Guide to Creating Happy Endings" by Alison Clark, here...

http://www.bookshaker.com/product_info.php?products_id=128

KEYWORDS: starting that business,start-up strategy,dead

horse,alison clark,words in action,business start-up agency

About the author:

Get "How to Stop Flogging a Dead Horse: The Business Owner's

Guide to Creating Happy Endings" by Alison Clark, here...

http://www.bookshaker.com/product_info.php?products_id=128