A Real Business Coach
I try to write articles that will be of help to the business
owner and I believe this one will, too. It may sound a little
self serving at times because, after all, I am a business coach.
However, I get many questions and there is some confusion as to
what makes a good business coach.
Almost every life, fitness and spiritual coach out there who has
at least one business person as a client has now attached the
"Business Coach" moniker to their list of services. Are they
really business coaches? Maybe some are. But most of them are
life, fitness or spiritual coaches with a business client. And
believe me there is a difference. Another area of confusion are
the sales consultants or marketing experts or leadership
counselors that are now calling themselves business coaches.
After all sales, marketing and leadership are a huge part of
your business. And don't get me wrong, some of these are great
business coaches with strong areas of expertise. Others are
great sales people or marketing people and lack the expertise to
help in other important areas.
So be careful when choosing a business coach. Spend some time
finding out about the person and ask questions. See if there is
rapport. See if the person you are seeking as a coach
understands the entire business process. Read what he or she has
written. Try and understand their philosophies on business.
In my opinion a good "Business Coach" should have a well rounded
background in all areas of the business process. That's why
generalists, or General Managers, make good business coaches. A
General Manager who has been in different business situations
like turnaround, high growth, startup, etc will have experience
in planning and strategic goal setting, financial management,
leadership and team building as well as sales, marketing and
customer service. There is way more to a successful business
than sales. Personally, I and other good coaches work with our
clients on 7 areas of business focus that, if mastered, will go
a long way to insuring a long term successful operation.
About the author:
Mike Shannon is the owner of Shamrock Business Coaching, a
professional coaching practice that helps owners of small and
medium sized businesses increase their profits. You can visit
Shamrock Business Coaching on the web at:
http://www.shamrockcoaching.com
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