Go for the business card double take
Most business owners don't realize that handing out business
cards almost always runs the risk of becoming a rather one-sided
interaction.
Sure, you may have just provided that prospective client with
your company logo and all your pertinent contact information.
But how can you be sure that he or she won't simply drive back
to the office and pitch your card into the heaping
'I'll-keep-them-in-mind' pile?
The only way to ensure that your business card doesn't become
food for the paper shredder is to give it some inherent use or
value.
Handing out double-sided business cards is a great way to do
just that. The simple fact is that most entrepreneurs fail to
use the backside of their cards - extra real estate that can go
a long way in making a business card more useful.
Your first concern, of course, is making sure they flip the card
over. A simple P.T.O abbreviation (Please Turn Over) will do the
trick. 'Turn this card over for a special offer' is another
great attention-grabber, provided you have the space. Once you
have their attention, pepper the back of your business card with
important company facts or, better yet, include valuable offers
that will force clients to keep that card handy.
Here are a couple of ideas just to get you started:
- Include a quick survey that is relevant to your field of
business. Let recipients know these questionnaires - when
answered fully - are redeemable for a free gift. - Turn your
business card into a valuable coupon or a type of punch card
that will come in handy for frequent clients. - Tickle a
client's curiosity by simply writing out a URL to a special web
page that is targeted specifically to business card recipients.
In reality, there's really no limit to what you can put on the
back of a business card. The more original the idea, the more
likely a prospective client will hold on to it.
In effect, going with a double-sided business card is tantamount
to killing two birds with one stone: The front reminds a
prospective client what your company does and how they can
contact you; the back reminds them of why they should bother to
do so.
About the author:
Copyright 2006, Businesscards4me.com. All Rights Reserved Mark
Knerr is a graphic designer specializing in company logo design
and business card design services. He also offers professional,
full color postcard, plastic cards and business card printing.
http://www.businesscards4
me.com
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