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Six Ways Video & Web Conferencing Can Benefit Your Business
Are you really using the power of modern technology to make your
business more profitable? Sure, you are using e-mail, you have a
web page and you may be reaching your clients and customers with
an electronic mailing list, but are you using web and video
conferencing to hold virtual meetings with your employees,
customers and clients in different geographical locations? Here
are six ways how web and video conferencing can help you to
increase the efficiency of your enterprise.
First however, it is important to know what web and video
conferencing are. Web conferencing is when two or more people
"meet" over the Internet to share information and ideas. Web
conferencing systems typically provide tools that allow
participants to perform "Online Collaboration" by working
together over the Internet, sharing applications and documents.
Some web conferencing tools include the ability to share one's
desktop, allowing participants to "present" information, be it a
PowerPoint Presentation, an Excel Spreadsheet or a Word Document
with other attendees of their web conference. It is even
possible for participants to remotely control other
participants' computers. Video conferencing allows participants
to see and hear each other using head sets and web cams, and is
usually included in good web conferencing system.
Now take a look at how some companies are already getting the
benefits of this cutting- edge technology:
1. They are holding "web meetings" with prospects, customers,
clients and fellow workers without having to incur any travel
expenses. These face-to-face meetings are conducted using the
click of a keyboard and the movement of a mouse.
2. They are demonstrating and supporting products and services
without having to send people to far-flung destinations. Web
conferencing can enable your staff to get behind the desk of
your client and do the trouble shooting or give the training
that you may be currently doing, without having to send your
support staff out on expensive personal visits.
3. They are holding virtual training and classrooms for
students, employees and clients . Schools and Universities in
particular are using web and video conferencing to create
"virtual classrooms," while companies are training their
employees at several locations using combined web and video
conferences.
4. They are giving online web and video support to clients .
Live chat boxes are great, I use them all the time, but the
support you can offer when your technician can take over a
client's computer and really fix the problem is much more
powerful. And, when your client can see who is helping him or
her, it really adds a special "warm and fuzzy" touch.
5. They are saving thousands of dollars in travel costs by
cutting down on commuting and travel and time spent out of the
office . "As a result of this technology, our need to travel
between offices has been greatly reduced, which has already
saved us thousands of dollars," says Saul Rothschild,
Information Systems Manager at Steel Encounters, Inc."
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In times of rising fuel costs, web and video conferencing can
really make a huge difference to a company's bottom line.
Companies using web conferencing are not only able to cut down
on their travel expenses, but their sales representatives,
trainers and support staff also get to spend more productive
time in the office and do not lose valuable hours sitting in a
car or on a plane.
6. They are thinking "outside the box" and devising new ways to
work now that they are free of geographical limitations . The
companies and organizations that have adopted web and video
conferencing technology are marketing products and services,
conducting training and giving support as if all their
employees, prospects and clients were working together under one
roof. Company meetings, sales meetings, employee training, and
product launches are now being conducted with a new 21 st
Century flair.
So, consider your own business or activity and think of how web
and video conferencing could help you to work more effectively
with all your constituents without having to leave your office.
About the author:
Dan Richmond is CEO and Co-founder of MegaMeeting.com. His
company provides web conferencing and video conferencing
services for individuals, businesses and educational
institutions. Dan can be reached either via the phone at (818)
783-4311 or via e-mail at DanR@MegaMeeting.com. Visit their
website http://www.MegaMeeting.com for more information.
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